— The Run also Rises, by Paul Zimmerman. Published October 17, 1983
This article captures the ongoing debate surrounding the one-back offense in the NFL, which John Robinson installed with the Rams, and which the following year would lead Eric Dickerson to break the NFL single-season rushing record. It also might be the origin of several football maxims which have been repeated by color announcers for the past 25 years, including the “your team wins when you run for 100 yards.” But even as he writes these down, Zimmerman questions their wisdom openly … something that the John Maddens and Phil Simmses can’t quite bring themselves to do.